Our Services
Alliance Public Affairs Group provides strategic public affairs counsel to organizations navigating complex policy, political, and public environments.
For more than a decade, our work has focused primarily on supporting non-profit and Indigenous organizations. We help clients advance their priorities, communicate effectively, and engage meaningfully with government, decision-makers, stakeholders, and the public.
Our services include advocacy, public policy, government relations, strategic communications & media relations, stakeholder engagement & coalition building, and crisis and issues management.
We also support clients with practical, hands-on deliverables, including legislative agendas, engagement strategies,
policy research, compelling narratives, roundtables, public forums, briefing materials, and strategic advice.
Historically, Alliance has worked with clients through project-based engagements, with a clear scope of work, defined deliverables, fixed timelines, and agreed-upon costs. We continue to offer this model for organizations seeking focused support on a specific issue, campaign, policy file, or public affairs objective.
We now also offer advisory retainers for organizations that require ongoing counsel. This service is designed for clients who need access to a trusted thought partner — someone they can reach out to for practical advice, strategic guidance, and a sounding board as they navigate government, public policy, and emerging issues.
Whether through a defined project or an ongoing advisory relationship, our approach remains the same: thoughtful strategy, ethical advocacy, practical counsel, and a commitment to helping clients do meaningful work.
Advocacy
We help clients advance their priorities through thoughtful, ethical, and strategic advocacy grounded in clear objectives and strong public policy understanding. Our work includes helping organizations shape legislative agendas, engage decision-makers, build support, and communicate their case effectively.
Government Relations
We help clients build constructive relationships with government and engage decision-makers with clarity, credibility, and purpose. Our government relations work includes strategic advice, briefing materials, meeting preparation, stakeholder mapping, and support in advancing client priorities across complex political and policy environments.
Stakeholder Engagement & Coalition Building
We help clients identify, engage, and build relationships with the stakeholders who matter most to their work and objectives. Our stakeholder engagement and coalition-building support includes engagement strategies, partner mapping, roundtables, public forums, and practical approaches to building trust, alignment, and shared momentum.
Public Policy
We help clients understand, assess, and respond to public policy issues that affect their work, their communities, and the people they serve. Our public policy support includes research, analysis, policy development, legislative agendas, and practical strategies to help clients advance informed and credible positions.
Strategic Communications & Media Relations
We help clients communicate with clarity, confidence, and credibility across complex public, political, and media environments. Our strategic communications and media relations work includes message development, compelling narratives, media preparation, public statements, communications planning, and support in telling each client’s story effectively.
Crisis and Issues Management
We help clients respond to sensitive, emerging, or high-pressure issues with calm judgment, clear strategy, and disciplined communications. Our issues and crisis management work includes risk assessment, message development, decision-making support, stakeholder communications, and practical advice to help organizations protect trust and navigate difficult moments effectively.
What Our Clients Say...
Margaret Pfoh
Chief Executive Officer
Aboriginal Housing Management Association
"For several years now, I have worked with Justin on multiple projects in various communities throughout the region. Justin's political savvy and understanding of our organization's internal and external demands has allowed our organization to flourish; building our capacity and creating opportunities and resources for growth. Simply put, Justin's contributions and impeccable strategic counsel have been an undeniable asset to us and the communities we work in."